Men are the new Women

They diet and work out to stay in shape; they use anti-ageing products; and yes, they love fashion

There was a time when the only people on special diets or with wide-ranging allergies (yeah, right!) as you sat down to eat at the table were the ladies. Some were ‘gluten-intolerant’ and could not eat either wheat or rice – or, in fact, pretty much anything else. Others were ‘lactose-intolerant’ and steered clear of anything which had even a whiff of dairy about it. There were those who were vegetarian or, in extreme cases, vegan. Others were on a high-protein diet. Some insisted they could not mix their carbohydrates with their proteins. And yet others stuck to soup because they could not eat solids after 7 pm. In fact, there seemed to be as many diet regimens (and, of course, allergies) as there were women on the table.

But now, men are muscling in on what was earlier a female preserve. These days, it is almost a given that the men will also be on some sort of special diet. Of course they take care to give it a suitable macho name to differentiate themselves from the ladies. But even if you call it a ‘caveman diet’ (what cavemen would eat, as in meat, fruit, etc., rather than the cereals that came with civilisation) or ‘dude food’ (the kind that the boys take so much pride in rustling up at a barbeque) there is no getting away from the fact that men are now intruding on what was once an exclusively female territory: fad diets.

Whereas earlier men restricted themselves to dreaming up whacky diet regimens for the ladies – meet Messrs Montignac, Atkins, Dukan – now the lads are also subjecting themselves to everything from deprivation to starvation to lose those pesky extra pounds.

Ditto, with the exercise regimes. There was a time when the only men you saw pounding away on the treadmill or pumping iron at the gym were putative models/actors who wanted to develop a body like Salman Khan or Hrithik Roshan. No longer. Now the middle-aged are also huffing and puffing through cardio workouts to get rid of their much-too-prosperous middles. They go for walks early morning, jog every evening, get personal trainers in to build up their physiques, and take as much pride in every pound lost as they do on every zero added to their bank accounts.

And if Pilates is on the plate, then can pedicures be far behind? Perish the thought. Beauty treatments are pretty much de rigueur for the men these days. They want their facials and face masks as much as the ladies. They too want their nails buffed to perfection with weekly manicures. And their bathroom shelves are heaving with as many face care products – exfoliating scrubs, moisturising creams, anti-ageing serums, revitalising night creams – as the women in their lives.

Fashion, too, is as much a preoccupation with men these days as it is with women. Gone are the days when they were happy to have a couple of suits in the wardrobe for office wear, and grimy jeans and sweatshirts for their days off. Now, they follow trends closely, keeping an eye out for the latest styles in tailoring.

It is not a coincidence that FTV shows as many men’s fashion shows on prime time as it does women’s collections. Or, that such magazines as GQ have found a ready niche in the marketplace, providing style tips for men who want to look trendy. International menswear brands like Canali and Armani are doing great business in India, even in the uber-expensive, made-to-measure segment. And designer jeans like Seven for Mankind and Diesel are selling as much to men as they are to women.

This new interest in fashion is not restricted to clothes either. Men have become as obsessed with shoes as women have been down the decades. Two pairs each of brown and black shoes will no longer do. Nor will one tatty pair of keds which can be pressed into duty at the family picnic. Now, the man of taste and style wants British brogues to go with his formals, Italian loafers for casual dressing, designer sneakers for the gym, patent leather to play dress up, open-toed sandals for the Indian summer. In short, he needs as many shoes as his wife (okay, I exaggerate, but only a little).

If you want to take a good look at just how much the unreconstructed man has changed, just get a load of the poster boy for the New Man: Shane Warne. Yes, good old Warnie. Remember him, the cheerfully podgy spinner on the Australian cricket team, with a weather-beaten complexion and straw-like hair that flopped down untidily every time he came in to bowl?

Well, if you do, you certainly won’t recognise him in his new incarnation. His forehead looks Botox-smooth, though he insists (as you do) that it is all down to his anti-wrinkle cream. His hair is subtly highlighted, conditioned to within an inch of its life, and perfectly styled to frame his suspiciously-taut face. His whitened teeth gleam maniacally as he gives a rictus-grin to the camera. And his toned abs and pert bum is shown off to perfection in his new designer togs.

Shane Warne, they tell us, is the New Man, for whom the term ‘metrosexual’ was minted. But if you ask me, he is representative of a new breed: Men who are the New Women.

Makeover mania

Is it ever a good idea to try and change the man you love into the man of your dreams?

So, now for our question of this week: What exactly is up with Shane Warne? The laddish leg-spiner from Australia is doing such a good impersonation of a newly-minted metrosexual that it is hard to believe that this is the same guy who peroxide-tinted the ends of his hair and – judging by appearances – lived entirely on pork pies and beer.

The new, improved (well, okay, the jury is still out on that one) Warne is missing one beer gut, innumerable wrinkles on his forehead, laugh lines and dodgy hair cut. He now cuts an impeccably slim figure with a suspiciously smooth forehead, a sculpted chin and perfectly highlighted hair. Gone are the grungy track pants and baggy jeans and T-shirts that he lived in. This avatar of Warne wears designer togs to show off his new slim-line waist and toned butt.

So what lies behind Shane’s new look? Plastic surgery? Face lift? Mid-life crisis? Perish the thought. Apparently the makeover is down to the new woman in his life: Liz Hurley. According to Liz, Shane’s new wrinkle-free look is entirely down to his using Estee Lauder skin care products – yes, the same brand that, by some remarkable coincidence, pays Hurley an obscene amount of money to flog their creams and lotions.

These must be magic potions of some potency because Shane Warne has been completely transformed after using them. Now, the man who used to drive his first wife, Simone, nuts with his unreconstructed male behaviour – sexting every second woman he met, for starters – is reduced to tweeting to Hurley’s parrot (yes, the bird has its own Twitter handle) to demonstrate his devotion to his lady love.

By now you’re probably muttering to yourself: what on earth is our Warnie thinking? The erstwhile Rajasthan Royals captain appears to have been reduced to nothing more than a pale – though very smooth-skinned – shadow of his former self. So, why is he allowing his girlfriend to change him into something he is palpably not?

Well, I guess you could put it down to the throes of new love. Rare is the man who can resist the blandishments of his woman in the honeymoon phase of the relationship. And if she comes bearing Resilience Lift face and eye cream, well then, what better way to show your love than to slap it on with a trowel?

But my question is this: why is Liz Hurley falling into the oldest trap in the world? Why is she trying to change the man she fell in love with? Why is she intent on turning him into something that he is clearly not? And why on earth is she bent on recasting him in her own image, complete with dewy complexion, skin-tight jeans and blow-dried hair?

More to the point: how long does she think she can keep this up? And how far down the line will Shane protest at being treated like a work in progress rather than a red-blooded male with a mind and personality of his own?

And at the end of the day, when they are done with their His and Hers facials and spa treatments, when they have scoffed down their green salads (dressing on the side) with sparkling water, will Liz still fancy the man she fell in love with – even though she is hard put to recognise him as the same person? And will he still see her as an object of desire rather than a mistress of makeover?

But why blame Liz Hurley alone? She is merely following the pattern laid down by countless others. I’ve lost count of the number of women who get into relationships with clearly unsuitable men with the rallying cry of: “No problem, I can always change him.”

Well, maybe you can in the short run. You can prevail on him to throw out all those grungy clothes. You can buy him an entire new wardrobe. You can tear him away from all his unsuitable friends. You can cut out red meat and beer from his diet. You can introduce him to the delights of a juicer. You can get him a trendy new haircut to go with the spanking new wardrobe. You can even get him to remember birthdays and anniversary – and get you flowers and chocolate.

Yes, you can train him to do the usual dog-and-pony tricks. But only up to a point. Sooner or later the worm will turn. He will begin to resent your overweening influence in every sphere of his life. He will begin to feel claustrophobic in the tightly-controlled world you have created for him. He will sneak out to meet his friends for a night out – and load up on all the forbidden food groups. He will announce his independence by letting his hair grow past his shoulders – and refusing to wash it even if you beg.

And sometimes even when he doesn’t chafe under the burden of your expectations, even when he continues to obey your every command, it still won’t work – because you have changed him so much that he is no longer the man you fell in love with.

Will Shane Warne and Liz Hurley go the same way? Well, let’s give it time. But all those ladies out there hoping to transform the men you love into the men of your dreams: consider yourself warned. You can never really change someone – no, not in the long run.