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Journalist, Author, Columnist. My Twitter handle: @seemagoswami
Showing posts with label attention span. Show all posts
Showing posts with label attention span. Show all posts

Friday, January 11, 2013



Ho, Ho, Ho

What I would like Santa to get me for Christmas...

Sometimes I wonder just how stupid we were as kids to actually believe in Santa Claus. Wasn’t it obvious that the fat Indian man (who looked suspiciously like Uncle Chatterjee from next door) with the fake white beard couldn’t possibly have travelled down from the North Pole in his reindeer-driven sleigh? Did we ever stop to think why every shop we visited while Christmas shopping had a Santa Claus who looked completely different from the one before? Or did we just wilfully ignore all these alarm bells because we needed to live in a world where Santa came around annually bearing gifts that we had longed for the entire year.

I like to think it was the latter. And so, in the same child-like spirit, I decided to compile a list of all the things that I would like Santa to bring me this year. So here it is: my own Christmas wish list (in no particular order of importance)

* A longer attention span. I’d like to revert to the days when I could watch a movie without feeling tempted to tweet my views about it half an hour into the show. I’d like to read a book with stopping to dip into Facebook to see what my friends are up to. And I’d really like to be able to finish my writing without breaking off every 15 minutes to ‘research’ something on the Net.

* An internet connection that times out automatically. I often wonder how people procrastinated in the days before the Internet was invented. How did they waste time before the Google search engine came along? And by ‘people’, of course, I mean myself. I have lost count of the number of hours I have wasted on news sites, on following threads that lead me into the darker corners of the Net, and looking through picture albums of people I barely know. And given my complete and utter lack of self-discipline, the only thing that will free me is a net connection that turns itself off when I am unable to do so. 

* High heels that I can walk in without throwing out my back, crippling my knees, and mutilating my feet. Yes, I know every woman always insists that her stilettos are comfortable enough to run in; but believe me, she lies. The pair of high heels – and I mean really high heels – that both look and feel good are yet to be invented. Which is why I am pinning my hopes on Santa.

* A machine that exercises all my muscle groups for me. Come on, admit it. You’d like one too. Just imagine the joy of lying supine, reading a book or listening to music, strapped to a contraption that stretches your hamstrings, tones up your abdomen, tightens your bum, and elongates your legs, without your ever having to make any effort whatsoever. Bliss!

* A new neck: Yes, this one has given me great service for many decades but truth be told, it is beginning to look a bit tired now. So tired, that it can barely keep my double chins in place. (And if I am wishing for things, how about a brand-new jaw-line as well, all taut and jowl-free? And all the hair I have lost since my 20s, in its original black colour.)

* A magic carpet that whisks me away to Venice every January. Yes, I know what you’re thinking. Why January? Isn’t it cold as hell? And raining? And flooding, thanks to the acqua alta? Yes, right on all counts. And yet, that is the month that Venice appears most magical to me. There are no hordes of tourists jostling you aside in Piazza San Marco. The streets are deserted so that you can actually gaze on undisturbed at the many architectural gems carelessly displayed on them. And the hotel rates are, relatively at least, affordable.

* A device that wipes my memory clean of all my favourite books so that I can discover them anew. I can still remember the joy I felt when I read my first Elizabeth George or Donna Leon. I had to restrain myself from calling up all my friends late at night and sharing my discovery with them. It’s been a long time since I felt that way about a book (the last time was when I devoured Hilary Mantel’s marvellous Wolf Hall in one big gulp) and I miss that slow burn of excitement that comes with stumbling upon a bright new literary star.

* A time machine to whisk me back to my college classroom. All those great writers and poets I read then in my English literature course – William Shakespeare, Leo Tolstoy, James Joyce, Charles Dickens, John Donne, T.S. Eliot – would make so much more sense to me now that I have lived a little.


Saturday, March 10, 2012

In the blink of an eye

That’s how long it takes for us to lose interest while surfing on the net – and increasingly, in real life


If you are as old as I am, you probably remember a time when you actually had to dial-up an Internet connection. Sometimes it took two minutes; sometimes it took ten; and sometimes it didn’t work at all. When you finally connected, every site took ages to open up, and then just as you were finally getting into it, the connection would magically disappear. So then you had to dial-up again...and again.

I remember spending entire afternoons at my desk, just waiting to first get through and then finish my research. Over time I got canny enough to arm myself with a magazine to while away the time spent waiting. Sometimes, just to mix it up, I would buff my nails; call a friend for a chat; eat a sandwich; even do my stretching exercises. (Okay, I made up the last one; but the rest of it is true.)

In case you’re wondering why I am blubbering on about the bad old days of internet connectivity, my nostalgia was triggered by a recent news report that said that people will visit a website less often if it is slower than its competitor by more than 250 milliseconds. What is 250 milliseconds in peoplespeak? Well, it translates as the blink of an eye.

So, if a website is slower than its rival by even a blink of an eye, we will abandon it in favour of the faster one. As Arvind Jain, the resident speed maestro at Google says, “Subconsciously, you don’t like to wait. Every second counts.” Or, more accurately, every nano-second. Harry Shum, speed specialist at Microsoft agrees, “250 milliseconds, either slower or faster, is close to the magic number now for competitive advantage on the web.”

And no doubt with time, we will only get more demanding. As recently as 2009, a study by Forrester Research found that online shoppers wanted pages to load in two seconds or less. The moment you hit the three second mark, a large percentage would simply abandon the site and move on. Just three years earlier, however, a similar study had found that the average expectation for page load time was four seconds or less. So, with every year, our desire for speed, well, speeds up even more.

But if you ask me, this is not simply about our impatience while surfing the net. In a sense, this report is a metaphor for our times. We want it all, and we want it now. And by that I mean NOW, not 250 milliseconds later! Okay?

Ours is not a generation that sees any virtue in delayed gratification. And the generation after ours, which has been weaned on smartphones and grown up on Ipads, is going to be even less patient. Soon the 250 millisecond mark will be whittled down to 150 milliseconds, then 50 milliseconds – until a time comes when we will want the page to load intuitively even before we have clicked on it.

We can already see the signs. Everyone is always in a hurry. In a hurry to grow up; in a hurry to hit the fast lane; in a hurry to get rich; in a hurry to get into shape; in a hurry to be famous; in a hurry to retire; in a hurry to...well, you get the drift.

And of course, everyone is in a hurry when on the net. What, 250 milliseconds too slow? Bam, you’re dead.

Sadly, this impatience has percolated into every area of our lives. You see it in the professional sphere all the time. No one wants to stay in the same job for too long for fear of stagnating. They want to move on and up – and on yet again, even if the raise offered is a few thousand rupees. The idea of staying on and working for the same firm – like the company-men of an earlier generation – is anathema to anyone under the age of 30.

Or let’s look closer home. Children, these days, seem to be in a tearing hurry to grow up. The teenage years appear to start at 10 rather than 13; they are dating at 12 rather than 16; and they seem to know more about sex at 15 than we did ten years later.

Personal gratification is another area where our expectations have speeded up. Want to lose weight? Yes. But who has the time or inclination to do the old-fashioned way: by eating less and working out more. That would just mean losing a kilo a week, duh! That’s simply not fast enough.

So bring on the fad diets, the slim cures, the week-long fasts, the plant juice detox. Instead of taking a long-term view, look for the quick fix. Check into a fat farm, a body boot camp, or a yoga retreat for a week or so. And if none of that works, well then a little bit of liposuction never hurt anyone – and you’ll be home before lunch to snack on some fast food.

Ah food! Cooking is becoming a lost art because few people have the patience to rustle up a home-made meal from scratch. And eating out in a restaurant has become like a race against time. I want my menu now. Bring the bread to the table already. What’s with the ten-minute delay between courses? Of course, I don’t want the soufflĂ©; it takes 25 minutes!

You do realise that I don’t have even 250 milliseconds to spare, don’t you?.