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Journalist, Author, Columnist. My Twitter handle: @seemagoswami
Showing posts with label snobbery. Show all posts
Showing posts with label snobbery. Show all posts

Saturday, August 24, 2013

Are you being served?


The snooty sales assistant is alive and well, and ignoring you at that unfriendly neighbourhood designer store

We’ve all been there at one time or another. You walk into a designer store where every item on sale has a stratospheric price tag attached. As you browse through the shop you realize that a sales assistant is beadily tracking your every move. You ask if you could get a closer look at a certain item on display. Instead of handing it over, he snootily informs you that it costs, say, Rs 3 lakh.

Technically, of course, he has done nothing wrong. You asked to see an item in his store and he told you its price. But you know exactly what is going on. The sales assistant has weighed you up, calculated the cost of your handbag, your watch, your shoes, and whatever jewellery you are wearing, and decided that this item is definitely not within your budget. Having decided that, he sees no point in wasting time showing it to you. He’s a busy man you know; he can’t be bothered with window shoppers like you.

Now, there are three ways you can deal with this. You can act as if you didn’t get the subtext of his reply and ask to see the bag anyway. Or you can call him on his rudeness and ask why he felt obliged to tell you the price when you hadn’t asked the question. Or you could just walk out and take your custom to another store where the sales assistants are a tad less snobby and a little more helpful. (Always choose option three.)

But if you are Oprah Winfrey, one of the richest women in the world and a global media superstar, you could also mention this experience in an interview. You can recount the time you walked into a store in Switzerland – which you are careful not to name – and asked to see a handbag. You reveal your amazement when the sales assistant refused to show it to you, despite your repeated requests, and steered you towards some cheaper bags instead. “This one,” she said, “is too expensive.”

Of course, being Oprah, you lay this down to the insidious racism that prevails in much of the world; a world which sees a Black person as being too poor to afford pricey goodies like these. And because you are Oprah, all hell breaks loose after your interview.

The Swiss Tourism Board offers you an apology on behalf of the whole country and says it’s a shame you were treated that way. The media track down the store in question and the owner is forced to clarify that it was all a huge misunderstanding because the sales assistant’s English is ‘not so good’. The sales assistant herself tearily explains that she is not a racist and that she was just trying to explain to Oprah that there were cheaper versions of ‘that’ handbag on sale as well. She adds, for good measure, that she cannot understand why Oprah is making such accusations. “She is so powerful and I am just a shop girl. I don’t understand why someone as great as her would cannibalize me on TV.”

At which point, Oprah backs down, and says that she wishes she had never raised the issue, and she regrets how it has all got so out of hand.

All this kerkuffle about being snubbed (or not) in a designer store…I know, it beggars belief, doesn’t it?

But while all this sounds very silly indeed, I have to admit that there is something about these fancy-schmancy stores that brings all our insecurities to the fore. I know women – otherwise completely rational human beings – who never venture into these shops unless they have at least one designer item on their person. And when I scoff at them, they regale me with stories of their ritual humiliation in such stores when they don’t quite look the part.

This can take several forms. The sales assistants may studiously ignore you, offering no help at all even if you indicate that you are looking for it. Or they will shadow you assiduously as if they are afraid you will slip an expensive item in your capacious handbag the moment their back is turned. Or they will be unbearably patronizing when you ask questions about the merchandise. Or they will resort to that tried-and-tested insult of telling you much a thing costs even before you ask the question.

Speaking for myself, I have noticed that service in such stores dramatically improves if I am carrying an easily identifiable label handbag, or wearing what looks like a designer garment, or even better, an expensive piece of jewellery. I can feel the sales assistants clocking up the value of every item in their internal computer and placing me on that sliding scale of costumer preference. And their disappointment is almost palpable when I leave without buying anything, as if I had somehow tricked them into serving me under false pretenses.

But while this is fun on a slow afternoon, I must confess that I would never ever set foot again in a store where the shop assistants had been snooty and rude. If I’m not good enough for you, then my money most certainly isn’t either.

Saturday, December 17, 2011

Delhi Vs Mumbai

Wait! Why not just celebrate what’s best in each city?


Have you noticed how any conversation about how much you love living in Delhi or working in Mumbai invariably degenerates into a Delhi vs Mumbai slanging match. The Delhi folks turn their noses up at the dirt and slush of Mumbai (seriously, what is that smell?). The Mumbai loyalists hold forth on how Delhi has no heart and no time for those with no money or power. Team Delhi sneers about how Mumbai is routinely held to ransom by the Marathi manoos brigade. Team Mumbai scoffs at how Delhi judges you by where you live and what car you drive. Delhi points at the south Bombay snobs and giggles. Mumbai tosses its head and says that at least women are safe in their city (unlike Delhi, which is the rape capital of the country). And thus it goes.

I’ve lost count of the number of times I’ve been inveigled into such conversations (okay, fights, if you insist) despite trying my best to stay out of this my-city-is-better-than-yours debate. But last week, as Delhi celebrated 100 years of being declared the capital of India, I found myself being sucked into that very maelstrom. Tweeting about what I loved about the city with the hashtag #ilovedelhi, I found myself floundering in a sea of Mumbai vs Delhi-type responses.

It didn’t matter that I wasn’t tweeting about Mumbai at all but merely detailing what I loved about Delhi. I still got jumped on by Team Mumbai, who insisted on telling me why their city was so much superior. Then Team Delhi got into the act to thumb their noses at Mumbai. And soon a full-scale war was in progress.

I withdrew from the fray, battered by the negativity and a bit bemused by all the angst. Honestly, is it really necessary to knock one city if you want to praise another? Does loving Delhi mean that you must hate Mumbai – and vice versa? I really don’t see why this should be so.

So, here’s a novel idea for all you Delhiites and Mumbaikars to try this week. Instead of running each other down let’s try and celebrate what is best about both cities. Just for a change, let’s list what we like about each other’s city instead of just focusing on what we despise.

Having spent time in both Delhi and Mumbai, I thought I would have a bash at that as well. So, here’s my own list of what I love about both Delhi and Mumbai. Read on, and then do get working on yours.

1) Delhi: The seasons. That’s probably the best part of living in the capital. You may sweat and fume and collapse in a puddle during the relentless summer but there’s always the absolutely fabulous winter to look forward to. The days get shorter, the mornings get foggier, the nights get downright chilly. But even as the sweaters and coats are pulled out of mothballs, the parks turn into a riot of colours, the picnic baskets come out of storage, and all of Delhi is out over the weekend basking in the mellow sunshine. What’s not to love?

Mumbai: The sea. However cramped and claustrophobic your apartment may be, the moment you drive by the seaside and watch the horizon expand before you, it is easy to understand why Mumbai is described as a city of endless possibilities. Walk on to the beach, let the water tickle your feet. Jog along the waterline if you’re feeling energetic. Or simply sit on the parapet at Marine Drive and let the rhythm of the waves take you over. Bliss.

2) Delhi: The food. No matter what your taste-buds crave, you can always find it in Delhi. Trawl the lanes of old Delhi for the best kebabs and kormas. Sample the wares of the delightfully-named Paranthewalli Gali. Try the chaat and gol-guppas at Bengali Market. Scoff down momos at Dilli Haat. Work your way through all the many cafes in Khan Market, eating everything from Thai to Chinese to Italian food. And if you’re in the mood to spend, then treat yourself to the biryani and raan at Dum Pukht or a slap-up meal at Set’z.

Mumbai: The food. My personal favourite is Gajalee, where the fattest crabs lay down their lives so that we can have a great meal, though others swear by Trishna. Try the chaat at Swati, the vada-pao at Jumbo or just sample the wares at the many street food stalls on Juhu beach or Chowpatty. Have afternoon tea with bhel at the Taj’s Sea Lounge when you feel like treating yourself. Chill out at Olive or Indigo Deli. Feast on biryani at Zaffran’s and then stop by at Haji Ali for a tall glass of refreshing juice.

3) And then, there are the people. Don’t fall for all the nonsense about how Delhi people are cold and heartless. Or about how Mumbaikars are too busy to make time for a social life. At the end of the day, people are just people no matter which city they live in. And while every city has its share of misanthropes, you will always find like-minded people if you open your hearts to them. I did – and what do you know? Both Delhi and Mumbai opened their hearts to me as well.