The rich list

Luxury is not the same as conspicuous consumption, no matter what the big brands tell you

Over the last six months, I have probably attended more 'Luxury Conferences' than I have had cooked breakfasts. And at each of these, no matter who the speakers or the attendees, the message seems to be the same. Luxury equals money. Actually make that big money. As in Big Money.

So, we have sundry examples thrown at us to illustrate the point. There is the iconic Hermes handbag with a waiting list as long as Jane Birkin's legs. There is the perfectly-cut yellow diamond with no visible inclusions, available exclusively from Graff. There is the private jet which comes with a jacuzzi and power shower, and a four-poster bed in the master bedroom (and if you don't like the fixtures you can always have them customised to your taste). And so on and on and on.

I watch goggle-eyed at all the high-value items projected on the big screen. But no matter how hard I try, I can't quiet the little voice inside my head that tells me that this is just conspicuous consumption. Luxury is an entirely different animal. And while it helps to have money to feed it, there is more to it than just filthy lucre. Or, at least, that's the way I see it.

So what, you ask, is my definition of luxury. Well, it it hard to pin down in a sentence or two, so I will do the next best thing. I'll give you a few examples of what qualifies as luxury in my book (and that's an actual hardback book not one of those Kindle editions).

* Being time-rich: There is nothing quite as luxurious than having all the time in the world to achieve what you want to. That feeling when your entire life lies before you like a blank slate, waiting for you to fill it with a wealth of experiences. Alas, like youth itself, this luxury is wasted on the young. But if you are still on the right side of 50, don't forget to luxuriate in this sense of being time-rich. And if your daily life is too fraught to allow you to do so, then rope off some vacation time, where you are not scheduled to within an inch of your life. Laze away the morning, have a leisurely afternoon, relax in the evening, read late into the night. Rinse and repeat.

*  Getting enough sleep: This is the one luxury that I simply cannot do without. Not because I am a spoilt so-and-so. But because if I don't clock up seven hours or more I am a complete wreck the next day. I can barely keep my eyes open, I can't think, and I most certainly cannot write. Sadly, we don't recognise sleep as a luxury until we run up a significant sleep-deficit. Ask any mother of kids below the age of one what she would rather have: a Kelly bag or a week of unbroken, eight-hour sleep, and you will discover just how much of a luxury sleep is. (Now, even more so, given that medical research has it that sleep deficit can lead to serious illnesses and even reduce mortality.)

* Room to breathe: Space is not just the final frontier; it is also the biggest luxury of all in our over-crowded cities and our increasingly tiny apartments. Just check with any teenager who fantasises about having her own room, where she can hang out with her friends, while a sign outside the door growls: "No entry for adults". Or the young, newly-married couple who have to live with their parents because they can't afford a home of their own. Or even the ageing parents who have to move in with their kids because they can't look after themselves. If they could have one thing in the world, they would ask for a space that was entirely their own.

* The freedom to make your own life choices: It's not just the big stuff like where to live, what to study, how to invest your money, whom to marry, where to work, that matters. It's also the small stuff like what to eat for breakfast (or to skip it entirely), what colour to paint the walls, where to go on holiday, what to watch on TV. The feeling of being empowered to do all (or most) of the above is what luxury is all about.

* The ability to say no: It may not seem like a big deal to those who have the freedom of choice, but it is nothing less than a luxury for those who don't. If you have to tow the line laid down by your boss, if you have to marry the man your parents chose for you, if you have to have sex whenever your partner desires it no matter how you feel, then the ability to say no seems like the best gift ever.

* Experiences rather than purchases: Given a choice between buying a piece of jewellery and going on holiday to a hitherto-unknown destination, I would always choose the experience over the purchase. Things don't add value to your life or, for that matter, bring you closer to your loved ones. But shared experiences do that every single time. And that, to my mind, is the biggest luxury of all.

Thought for food

Let’s hear it for the five key ingredients of a feel-good diet

If you are as dedicated a dieter as I am, you must have noticed how the food orthodoxy changes on us every few years, leaving us thoroughly confused as to what we should (or should not) eat to lose weight.

First, it is that carbs are good. Then, it is that carbs are bad. And now, it is that only a certain kind of carb (the refined kind that leads to a spike in sugar levels) is implicated in weight gain. One diet regimen tells us not to mix carbohydrates with protein on pain of death. Another insists that we need a judicious mix of both. One school of thought has it that milk is the elixir of human life; another insists that it is toxic to anyone above the age of five.

In other words, one man’s meat becomes the same man’s poison if we give it enough time.

I don’t know about you, but this sort of blurry indecision makes me quite dizzy (and not just from the hunger induced by my latest master-cleanse). After all, what is the point of dietary rules if they are going to be reversed every few years as medical science changes its mind yet again on what is good or bad for us?

My way of coping with this is to simply wade through all the information floating around and zero in on the tips that suit me best – and then stick to them through thick and thin (sometimes quite literally). And for the benefit of my fellow-dieters these are the five favourite elements of the weight-loss regimen that I have drawn up for myself.

1) Coffee
Ah, coffee. Now, how could you possibly go through the day without its enticing aroma to keep you awake and interested? I know I couldn’t. I need a caffeine fix to jolt me into consciousness in the morning – and another in the evening when I am beginning to flag. And just to be on the safe side, a couple of shots in between.

Now for the good news. Recent medical research suggests that coffee increases your resting metabolic rate – which means that you burn off fat more easily (and are half as likely to develop diabetes). So, the number of cups of coffee you drink is directly related to the number of calories your burn off. Time to invest in a good espresso machine, don’t you think?

2) Red wine

First up, the bad news. You aren’t allowed to guzzle a full bottle over the course of the evening. Only a couple of glasses are allowed if you want to reap the health benefits of the antioxidant flavonoid phenolics that red wine contains. How exactly does this work? Well, a substance called resveratrol, contained in grape skins and seeds, increases the good HDL cholesterol and prevents blood clotting and plaque prevention in arteries and thus contributes to your cardio-vascular health.

So, why not just eat grapes, you ask? Now, where would be the fun in that?

3) Chocolate

This one comes with a rider. You have to choose a dark chocolate which has a cocoa content that is higher than its sugar content. And limit yourself to a couple of squares instead of wolfing down the entire bar. But if you stick to these rules, your body will benefit from the antioxidants that cocoa contains, which reduce degeneration of aortic arteries and help shift fat deposits. In layman’s terms, this means that a judicious amount of chocolate actually helps in metabolising fat and turning it into energy (or so, at least, I would like to believe).

4) Sleep

If you truly want to lose weight, then don’t lose any sleep over it. Recent studies have shown that dieters who cut back on sleep while trying to lose weight had 55 per cent less fat loss compared to those who clocked up 8.5 hours of shut-eye. This is because sleep deprivation causes the body to release higher amounts of something called ghrelin. And increased ghrelin levels stimulate hunger and food intake, so that you find it more difficult to stick to your diet and eat more than your otherwise would. They also reduce energy expenditure (so whatever you eat doesn’t metabolise as easily) and thereby promote retention of fat.

In other words, if you sleep less while on a diet you will eat more and your body will store what you eat as fat instead of using it up as energy. So make sure you get a good night’s sleep if you want to lose weight.


5) Laughter

Laugh more; weigh less (especially around the midriff). Okay, I exaggerate but only a little. Laughter does have an effect on our weight, albeit in a roundabout way. If you are happy and contented, the level of such stress hormones as cortisol and epinephrine in your body remains low. And that’s a darn good thing because increased levels of cortisol are directly related to fat deposition in the abdominal area – the so-called ‘toxic fat’ that is related to heart disease and an increased risk of strokes.

So, to sum up: being on my kind of regimen means sleeping for 8.5 hours; waking up to a nice, steaming cup (or two) of coffee; snacking on dark chocolate; drinking red wine; and laughing as long and hard as you can.

Now, that doesn’t sound too bad, does it? Try it. You may or may not lose weight. But you will be a much happier person at the end of the day.